After Beats by Dre released the iconic film “You Love Me,” directed by Melina Matsoukas, I was brought on to create an alternative version for Beats' digital channels. My role was to preserve the original visuals while introducing a new voice and cadence, offering a fresh emotional lens while staying true to the core message.

The spot aired during major cultural moments like the NBA Draft, Sunday Night NFL and NFL Thanksgiving, expanding the film’s reach and bringing its urgent message to millions.